Category: Perspectives

Baking Next Generation Companies – Recipes for Success

For years, Chicago was the home of bakeries that produced products known around the country – Salerno Butter Cookies, Eli’s Cheesecake, Sara Lee Pound Cake, Reddi-Whip, and Hostess Twinkies. What made this area unique? Weren’t the same ingredients – eggs, butter, flour, milk, flavorings – available elsewhere? Was the labor force uniquely trained or skilled? Was the source of infrastructure to support the baking industry limited elsewhere?

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